Named in spirit of the B side of a record — where the deepest cuts live — B Sides Jeans are a celebration of the beauty in imperfection. Long-time friends Claire Lampert and Stacy Daily's obsession with denim has taken them from cowboys in Colorado to industrial rag houses in search of that perfectly imperfect pair.

Now they create new styles, with the denim sourced from family-owned mills in Georgia and North Carolina. Designed to evolve with wear, no two jeans are identical. Expect flattering cuts combined with all the personality of vintage — offbeat favourites you’ll reach for for years to come .