Our Story

Aimé has been a destination for everyday style with a considered, French touch since it began in 1999.


Our founders, French Cambodian sisters Val and Vanda Heng-Vong, arrived in London in their early twenties and quickly understood that their new city had an appetite for the understated but intriguing dressing that they had grown up with in Paris. In 1999, they opened their Ledbury Road store, with brands ranging from Isabel Marant to Officine Générale all finding a home at Aimé. A dedicated following of women now enjoy the expertise of a team dedicated to finding clothes that are luxurious, feminine and functional.

Val and Vanda, then brought this combination of warmth and elegance to East London, with a branch of Aimé on Redchurch Street until April 2023. Next arrived the webstore, a lovingly curated place to take your time, and find items that will add joy to your life now.

A natural continuation to their vision was to launch Aimé’s in-house collection in 2020 which remains exclusive to them. The slowly evolving range takes inspiration from Val and Vanda’s far-flung travels, pieces are designed to form a perfectly balanced closet, to be beautiful, easy and lasting.