Listen: Ledbury Road Store Playlist SS22

Clearer skies are calling for mellow tunes that will ease us into the spring.


Meet Jesse Kamm

Discover the back-to-basics appeal and freedom of this cult LA brand coming to Aimé this spring.


A Love Letter (and Guide) to Paris

As self-confessed left bank girls—sisters Val and Vanda Heng-Vong share their expertise and exquisite tastes to uncover what a perfect weekend in the city of lights might look like.


Matters of Style — 5 Questions for Ana Kerin

Meet Ana Kerin, the founder of Kana London whose joyful multidisciplinary artworks you can find in-store today. 


A Love Letter (and Guide) to Notting Hill

As our stores reopen for spring, owners Val and Vanda pen a heartfelt letter to welcome you back to our store and neighbourhood of 20 years. We share our tips for experiencing Notting Hill — like a seasoned local.


Matters of Style With Atlantique Ascoli

In conversation with French designer Atlantique Ascoli — we discuss her inspirations, design sensibilities and favourite places to dine in Paris.


Listen: Ledbury Road Store Playlist SS21

A new playlist by co-founder Vanda, with a mix of feel-good disco, French nostalgia and some optimistic energy for the year ahead. Enjoy!


Listen: Ledbury Road Store Playlist AW20

Our seasonal playlist is created with love, by our co-founder Vanda Heng-Vong. A musical journey designed to both calm and uplift, in our stores and at home.


Aimé Monogramming Service

A special monogram service is available at our Ledbury Road store on Online for a personal touch on the new collection of Aimé shirts.


Closet Obsession — The Basket Bag

French women are particularly fond of baskets. It’s a firm part of the cultural history and style landscape. Dragon Diffusion's refined leather versions have fast become this year's cult bag and our latest closet obsession.