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      • A French Lesson on How to Wear Corduroy
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    • A French Lesson on How To Wear Corduroy
      A25-aime-3.png

      Aimé's corduroy pieces bring a contemporary lens to our nostalgia for Jane Birkin and Serge Gainsbourg's matching white cords, Diane Keaton's autumn wardrobe in Annie Hall.

      We have cultivated three considered styles to get acquainted with, varying in style but united in timelessness, refinement and comfort...

  • Aimé In-House
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      • The Perfect Shirt
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    • The Aimé A/W 25 Collection
      250716_AIME_S3_165.jpg

      Cashmere is an exercise in supple yet sensual proportions. The Gilda Jacket is a notable piece made from soft Milano cashmere knit, its tailored structure and ease of movement make it the perfect airport jacket.

      Soft chestnuts offer an easy-to-wear alternative to black or navy. Here, a little ton sur ton coordinates jackets and crewnecks to be both cosy and chic.

      Yarns are spun and woven at the very best mills in Italy; working in close partnership with world-class suppliers and makers is integral to Aimé’s design process—one that comes without compromise.

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      Milne Watson_Necklace Stack_04.jpg

      Milne Watson

      Milne Watson was founded by Emma Milne Watson, a former fashion editor and interiors consultant who turned her creative energy to jewellery. No two pieces are created the same — each unique style is hand picked and made by Emma in Sussex.

      Milne Watson is crafted with carefully selected precious, semi-precious stones, glass and vintage beads, and intended to be treasured forever. The elevated, playful designs, which are often inspired by nature and art, can be easily layered up with other pieces or simply worn on their own.

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      • Vibi Venezia
      • 5 Octobre
    • A French Lesson on How To Wear Corduroy
      A25-aime-3.png

      Aimé's corduroy pieces bring a contemporary lens to our nostalgia for Jane Birkin and Serge Gainsbourg's matching white cords, Diane Keaton's autumn wardrobe in Annie Hall.

      We have cultivated three considered styles to get acquainted with, varying in style but united in timelessness, refinement and comfort...

  • Aimé In-House
    • Shop All Aimé
      • The Perfect Shirt
      • The Alma Shirt
      • Italian Cashmere
      • Weekday Trouser
      • Corduroy
      • Elevated Essentials
      • Tailored Layers
      • The Aimé Pyjama
      • The Details
      • Slippers
    • The Aimé A/W 25 Collection
      250716_AIME_S3_165.jpg

      Cashmere is an exercise in supple yet sensual proportions. The Gilda Jacket is a notable piece made from soft Milano cashmere knit, its tailored structure and ease of movement make it the perfect airport jacket.

      Soft chestnuts offer an easy-to-wear alternative to black or navy. Here, a little ton sur ton coordinates jackets and crewnecks to be both cosy and chic.

      Yarns are spun and woven at the very best mills in Italy; working in close partnership with world-class suppliers and makers is integral to Aimé’s design process—one that comes without compromise.

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    • In Conversation with Milne Watson
      Milne Watson_Necklace Stack_04.jpg

      Milne Watson

      Milne Watson was founded by Emma Milne Watson, a former fashion editor and interiors consultant who turned her creative energy to jewellery. No two pieces are created the same — each unique style is hand picked and made by Emma in Sussex.

      Milne Watson is crafted with carefully selected precious, semi-precious stones, glass and vintage beads, and intended to be treasured forever. The elevated, playful designs, which are often inspired by nature and art, can be easily layered up with other pieces or simply worn on their own.

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  • Shop
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      • Jewellery
      • Lifestyle
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    • Edits
      • A French Lesson on How to Wear Corduroy
      • A French Lesson in Cashmere
      • Comfort Dressing — Six Pieces for Ease and Elegance
      • Aimé Shirts from Paris
      • Les Vacances — Pack the perfect suitcase
      • Closet Obsession — Pyjamas
      • Venez dîner à la maison — a guide to entertaining at home
      • The Aimé In-House Collection
  • Brands
    • Shop All Brands
      • Aimé
      • Baggu
      • Dragon Diffusion
      • Drogheria Crivellini
      • Gigi Clozeau
      • Guanabana
      • Jamie Haller
      • Jesse Kamm
      • Macon & Lesquoy
      • Manucurist
      • Maria La Rosa
      • Milne Watson
      • TITYARAVY
      • Vibi Venezia
      • 5 Octobre
    • A French Lesson on How To Wear Corduroy
      A25-aime-3.png

      Aimé's corduroy pieces bring a contemporary lens to our nostalgia for Jane Birkin and Serge Gainsbourg's matching white cords, Diane Keaton's autumn wardrobe in Annie Hall.

      We have cultivated three considered styles to get acquainted with, varying in style but united in timelessness, refinement and comfort...

  • Aimé In-House
    • Shop All Aimé
      • The Perfect Shirt
      • The Alma Shirt
      • Italian Cashmere
      • Weekday Trouser
      • Corduroy
      • Elevated Essentials
      • Tailored Layers
      • The Aimé Pyjama
      • The Details
      • Slippers
    • The Aimé A/W 25 Collection
      250716_AIME_S3_165.jpg

      Cashmere is an exercise in supple yet sensual proportions. The Gilda Jacket is a notable piece made from soft Milano cashmere knit, its tailored structure and ease of movement make it the perfect airport jacket.

      Soft chestnuts offer an easy-to-wear alternative to black or navy. Here, a little ton sur ton coordinates jackets and crewnecks to be both cosy and chic.

      Yarns are spun and woven at the very best mills in Italy; working in close partnership with world-class suppliers and makers is integral to Aimé’s design process—one that comes without compromise.

  • Gifts
    • Shop All Gifts
      • Gifts For Her
      • Gifts for Wellness
      • Necklaces
      • Bracelets
      • Earrings
      • Hairclips
      • Books
      • Gift Card
      • Gifts Under £50
      • Gifts Under £300
      • Gifts Over £300
    • In Conversation with Milne Watson
      Milne Watson_Necklace Stack_04.jpg

      Milne Watson

      Milne Watson was founded by Emma Milne Watson, a former fashion editor and interiors consultant who turned her creative energy to jewellery. No two pieces are created the same — each unique style is hand picked and made by Emma in Sussex.

      Milne Watson is crafted with carefully selected precious, semi-precious stones, glass and vintage beads, and intended to be treasured forever. The elevated, playful designs, which are often inspired by nature and art, can be easily layered up with other pieces or simply worn on their own.

  • Notes
  • About
  • Browse our Winter Sale, now with final reductions of up to 60% off.

  • Browse our Winter Sale, now with final reductions of up to 60% off.

Aime_Cadaques Jumper_Black & Jesse Kamm_Sailor Pant_Black_03.jpg

THE ART OF LAYERING

Cashmere brings a sense of feel-good comfort to even the coldest days. We like to layer our ultra-fine cashmere tops beneath cashmere jumpers.
Masscob_GilotShirt_Wine_01.jpg

THE WINTER SALE

An edit of pieces we love with, now with final reductions of up to 60% off.
Jamie Haller_Penny Loafers_Oxblood_1.jpg

THE PENNY LOAFER — JAMIE HALLER

Jamie Haller crafts Italian made shoes, rooted in a LA ease. Timeless and understated and effortless refined, they are the ideal everyday shoe.
Jesse_Kamm_225_Jean_Medium_Roast_1.jpg

225 JEAN — JESSE KAMM

Spun from high-quality Japanese denim, the 225 Jean is a wardrobe staple. They break in wonderfully over seasons of wear.

WINTER LAYERING

HONOR RIBBED CASHMERE TOP — CAMEL

Aimé
HONOR RIBBED CASHMERE TOP — CAMEL

£485
JAKE CASHMERE CARDIGAN — STONE

Aimé
JAKE CASHMERE CARDIGAN — STONE

£815
FLEUR CASHMERE SHAWL — TOBACCO

Aimé
FLEUR CASHMERE SHAWL — TOBACCO

£460
GILDA CASHMERE JACKET — BLACK

Aimé
GILDA CASHMERE JACKET — BLACK

£965
ALMA SHIRT — CREAM

Aimé
ALMA SHIRT — CREAM

£365
FIELD CASHMERE SCARF — BORDEAUX

Aimé
FIELD CASHMERE SCARF — BORDEAUX

£395

BROWSE OUR INSTAGRAM

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Dragon Diffusion_Nantucket Bag_Brown_02.jpg
5 Octobre_Micha White Necklace_01.jpg
Aime_Alma Shirt_White & Caleb Pant_Lead_4.jpg
Aime_Auteuil Jumper_Grey+-1.jpg
Dragon Diffusion_Nantucket Bag_Brown_02.jpg
5 Octobre_Micha White Necklace_01.jpg
Aime_Alma Shirt_White & Caleb Pant_Lead_4.jpg
Aime_Auteuil Jumper_Grey+-1.jpg
Dragon Diffusion_Nantucket Bag_Brown_02.jpg
5 Octobre_Micha White Necklace_01.jpg
Aime_Alma Shirt_White & Caleb Pant_Lead_4.jpg

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