It's special to be independent shopkeepers for so long — and in one of London's most charming and cultural corners. We've made some of our closest friends here, eaten some of our favourite meals, and built the Aimé community of customers we simply adore. We are excited to share our recommendations of Notting Hill, details you might miss as a traveller visitor, but you return to again and again as a proud local.
The Cultural Fix
The Serpentine Gallery is a must, their summer pavilion is always a spectacle, and the walk through Hyde Park from Ledbury Road is a welcome moment to reconnect with nature.
Serpentine Gallery, Kensington Gardens, London W2 3XA
The Pharmacy (for French Beauty Products)
A good pharmacy is very Parisian, and Hillcrest Pharmacy is the best for all things bathroom cabinet related. We regularly stock up on our French favourites including the Bioderma Atoderm Shower Oil.
Hillcrest Pharmacy, Holland Park Avenue, London W11 4UA
The Iconic Portobello Market
Friday morning is the best time to go! Get olives from the Spanish stall, walk up Portobello road to the zero waste grocery store Liberté Chérie to stock up on condiments, chocolate chips and pasta, and take a final stop at The Cloth Shop before continuing to Golborne Road.
The Cloth Shop, 290 Portobello Road, London, W10 5TE
The Best Cinema for a Rainy Afternoon
The Electric is an institution. Designed by architect Gerald Seymour Valentin on the site of a timber yard, the Electric Cinema Theatre opened its doors in 1911 (!) and survived both world wars. Lovingly restored today, it's a historic place to experience film and the seats are the most comfortable town.
The Electric Cinema, 191 Portobello Road, London W11 2ED
The Thing Only Locals Know...
The bookshop that dozens of tourists photograph on Blenheim Crescent (thinking it is the one from Notting Hill the film), is not! The actual door from the film is at 142 Portobello Road and was never a book shop. Locals can tell as soon as Hugh Grant comes out of the door.