This autumn sees the launch of our in-house label. An evolving collection of permanent heirloom pieces, exquisitely put-together and delivered in chapters.

Chapter 1: Shirts

Beginning with shirts, items are presented in slow and purposeful chapters, arriving at the month you most require them. Well-cut shirts for fall, perfectly proportioned cashmere for winter and timeless embroidery for spring. The joy comes in the finesse; precise but relaxed cuts and refined Italian fabrics are luxurious but retain everyday appeal — best appreciated by hand or up close.

The sleeves are set exactly, with a thought for how the fabric will perform when she wears it. Frilled details graze the décolletage, delicate back pleats soften traditional tailoring, and cuffs are rendered with elegant proportions. The palette is calming and graceful, with sage greens and shell pinks gently energising more sartorial blues. Design references stand on the shoulders of international style moments in France—a hazy mood board is punctuated with Lee Radziwill in 60s Paris and Charlotte Rampling in 70s Côte d’Azur.

Shop Shirts

Chapter 2: Cashmere

A natural successor to our inaugural collection, cashmere arrives as a best friend to shirting—providing a layer of feel-good comfort as the air cools. The sweaters, hats and scarves come in a versatile palette of marine navy, oatmeal, ecru and chartreuse. The pieces pay a respectful tribute to their material makeup, mindfully sourced from the very best 100% Italian cashmere, and knitted to the highest execution by heritage makers in England. Proportions are gently oversized with comfort and quality as their primary concern. Each item is designed to build into outfits across Aimé's chapters; a useful detail that will benefit the Aimé customer for years to come—a woman that founders Val and Vanda Heng-Vong are always thinking about.

Chapter 2 arrives exclusive to our web store on Thursday 12 November.